Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.

In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growthWinning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.